What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?
The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
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Dodge Marketing Plan Doom With A Performance Framework
One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...
Dodge Marketing Plan Doom With A Performance Framework
One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...
Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
How To Achieve Better Conversion Rates for Your Third Party Web Applications
If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...
How To Achieve Better Conversion Rates for Your Third Party Web Applications
If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...
Data-Powered Message Strategies That Drive Better Customer Experiences
Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...
Data-Powered Message Strategies That Drive Better Customer Experiences
Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...
4 Things To Get Right Before You Pay For Traffic
If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...
4 Things To Get Right Before You Pay For Traffic
If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...
Testing Is At The Heart Of Marketing Success
Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...
Testing Is At The Heart Of Marketing Success
Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...
20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It
Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...
20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It
Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...
4 Data-Driven Tips For A Successful Mobile Marketing Plan
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...
4 Data-Driven Tips For A Successful Mobile Marketing Plan
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...
Ride The Tides Of Your Website To Make More Money With A/B Split Testing
In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...
Ride The Tides Of Your Website To Make More Money With A/B Split Testing
In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...
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