Fahad HJul 11, 20145 min readWhat Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
Fahad HJul 10, 20144 min readDodge Marketing Plan Doom With A Performance FrameworkOne afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...
Fahad HJul 10, 20144 min readDodge Marketing Plan Doom With A Performance FrameworkOne afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...
Fahad HJul 9, 20141 min readReport: Social Sharing On Mobile Devices Surges 30% In Second QuarterAdding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
Fahad HJul 9, 20141 min readReport: Social Sharing On Mobile Devices Surges 30% In Second QuarterAdding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported today that sharing...
Fahad HJul 9, 20143 min readHow To Achieve Better Conversion Rates for Your Third Party Web ApplicationsIf you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...
Fahad HJul 9, 20143 min readHow To Achieve Better Conversion Rates for Your Third Party Web ApplicationsIf you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...
Fahad HJul 9, 20145 min readData-Powered Message Strategies That Drive Better Customer ExperiencesMost email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...
Fahad HJul 9, 20145 min readData-Powered Message Strategies That Drive Better Customer ExperiencesMost email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and...
Fahad HJul 8, 20143 min read4 Things To Get Right Before You Pay For TrafficIf you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...
Fahad HJul 8, 20143 min read4 Things To Get Right Before You Pay For TrafficIf you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...
Fahad HJul 4, 20143 min readTesting Is At The Heart Of Marketing SuccessMarketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...
Fahad HJul 4, 20143 min readTesting Is At The Heart Of Marketing SuccessMarketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...
Fahad HJul 3, 20145 min read20 Reasons Why Social Analytics Is A Nightmare — And What To Do About ItSocial media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...
Fahad HJul 3, 20145 min read20 Reasons Why Social Analytics Is A Nightmare — And What To Do About ItSocial media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...
Fahad HJul 2, 20143 min read4 Data-Driven Tips For A Successful Mobile Marketing PlanWith the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...
Fahad HJul 2, 20143 min read4 Data-Driven Tips For A Successful Mobile Marketing PlanWith the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...
Fahad HJun 26, 20149 min readRide The Tides Of Your Website To Make More Money With A/B Split TestingIn medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...
Fahad HJun 26, 20149 min readRide The Tides Of Your Website To Make More Money With A/B Split TestingIn medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...
Fahad HJun 25, 20144 min readHow Universal Analytics Is Different And What You Should Be Doing NowIf you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...
