Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...

Image source: Bizible One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn...

Image source: Bizible One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn...

Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that...

Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that...

Yay, statistics! Last month we had some fun exploring the two questions that every digital marketer should be asking about everything...

Yay, statistics! Last month we had some fun exploring the two questions that every digital marketer should be asking about everything...

Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen...

Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen...

Who in the brave new world of data-driven marketing wouldn’t rather be considered a pacesetter than a traditionalist? To those of you who...

Who in the brave new world of data-driven marketing wouldn’t rather be considered a pacesetter than a traditionalist? To those of you who...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on...

While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on...

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are...

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are...

I’ve heard and used the colloquialism “TMI” (short for “Too Much Information”) in social situations plenty of times — like when my sister...

I’ve heard and used the colloquialism “TMI” (short for “Too Much Information”) in social situations plenty of times — like when my sister...

Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the...