Fahad HSep 10, 20145 min readEvaluating The ROI Of Your Content Marketing With Event TrackingContent marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
Fahad HSep 8, 20143 min readGrowing Marketing Technologists & The Future Of Modern MarketingA roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is...
Fahad HSep 8, 20143 min readGrowing Marketing Technologists & The Future Of Modern MarketingA roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is...
Fahad HSep 5, 20144 min readThe Holiday Prep That Email Marketers Should Be Doing NowLast year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...
Fahad HSep 5, 20144 min readThe Holiday Prep That Email Marketers Should Be Doing NowLast year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...
Fahad HSep 4, 20143 min readTips For Tackling The Online-Offline Attribution ChallengeToday’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...
Fahad HSep 4, 20143 min readTips For Tackling The Online-Offline Attribution ChallengeToday’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...
Fahad HSep 4, 20144 min readThree Ways To Be A Data-Driven Thought LeaderFour years ago, I saw something that changed my professional trajectory. My team built a marketing dashboard for a Fortune 50 company....
Fahad HSep 4, 20144 min readThree Ways To Be A Data-Driven Thought LeaderFour years ago, I saw something that changed my professional trajectory. My team built a marketing dashboard for a Fortune 50 company....
Fahad HSep 3, 20142 min readSo You Think You Need A Data ScientistEveryone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...
Fahad HSep 3, 20142 min readSo You Think You Need A Data ScientistEveryone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...
Fahad HSep 2, 20143 min readContent Marketing: What To Measure Beyond Sales & LeadsHow should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Fahad HSep 2, 20143 min readContent Marketing: What To Measure Beyond Sales & LeadsHow should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Fahad HAug 29, 20145 min readPay Per What? Choosing Pricing Models In Digital AdvertisingCost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...
Fahad HAug 29, 20145 min readPay Per What? Choosing Pricing Models In Digital AdvertisingCost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...
Fahad HAug 27, 20142 min readTwitter Opens Analytics Access To All UsersCopyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter announced today that it is giving Twitter Analytics access to all users....
Fahad HAug 27, 20142 min readTwitter Opens Analytics Access To All UsersCopyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter announced today that it is giving Twitter Analytics access to all users....
Fahad HAug 27, 20143 min read5 Data-Driven Lessons In Retention Marketing From E-Commerce StarsIn today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...
Fahad HAug 27, 20143 min read5 Data-Driven Lessons In Retention Marketing From E-Commerce StarsIn today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...
Fahad HAug 26, 20145 min readReady For Strangers Shopping Your Site For The Holidays?Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...
