Evaluating The ROI Of Your Content Marketing With Event Tracking
Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
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Growing Marketing Technologists & The Future Of Modern Marketing
A roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is...
Growing Marketing Technologists & The Future Of Modern Marketing
A roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is...
The Holiday Prep That Email Marketers Should Be Doing Now
Last year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...
The Holiday Prep That Email Marketers Should Be Doing Now
Last year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...
Tips For Tackling The Online-Offline Attribution Challenge
Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...
Tips For Tackling The Online-Offline Attribution Challenge
Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...
Three Ways To Be A Data-Driven Thought Leader
Four years ago, I saw something that changed my professional trajectory. My team built a marketing dashboard for a Fortune 50 company....
Three Ways To Be A Data-Driven Thought Leader
Four years ago, I saw something that changed my professional trajectory. My team built a marketing dashboard for a Fortune 50 company....
So You Think You Need A Data Scientist
Everyone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...
So You Think You Need A Data Scientist
Everyone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...
Content Marketing: What To Measure Beyond Sales & Leads
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Content Marketing: What To Measure Beyond Sales & Leads
How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Pay Per What? Choosing Pricing Models In Digital Advertising
Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...
Pay Per What? Choosing Pricing Models In Digital Advertising
Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...
Twitter Opens Analytics Access To All Users
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter announced today that it is giving Twitter Analytics access to all users....
Twitter Opens Analytics Access To All Users
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Twitter announced today that it is giving Twitter Analytics access to all users....
5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...
5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...
Ready For Strangers Shopping Your Site For The Holidays?
Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...
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