Seizing The Mobile Opportunity For The Holiday Season
About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...
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Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate
Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...
Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate
Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...
Why Timely Data Trumps Big Data In Email & Mobile Marketing
By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...
Why Timely Data Trumps Big Data In Email & Mobile Marketing
By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...
Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council
Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...
Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council
Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...
3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly
Multi-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...
3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly
Multi-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...
8 Questions To Ask Before Choosing A Tag Management System
There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...
8 Questions To Ask Before Choosing A Tag Management System
There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...
4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...
4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...
YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...
YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...
Now See AdWords ROAS In Google Analytics
AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...
Now See AdWords ROAS In Google Analytics
AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...
New Benchmark Reports Coming To Google Analytics
According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...
New Benchmark Reports Coming To Google Analytics
According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...
Evaluating The ROI Of Your Content Marketing With Event Tracking
Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
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