Fahad HOct 8, 20145 min readSeizing The Mobile Opportunity For The Holiday SeasonAbout a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...
Fahad HOct 8, 20142 min readYahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through RateJoining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...
Fahad HOct 8, 20142 min readYahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through RateJoining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...
Fahad HOct 1, 20145 min readWhy Timely Data Trumps Big Data In Email & Mobile MarketingBy their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...
Fahad HOct 1, 20145 min readWhy Timely Data Trumps Big Data In Email & Mobile MarketingBy their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing...
Fahad HSep 30, 20142 min readChartbeat’s Attention Minutes Metric Accredited By Media Rating CouncilReal-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...
Fahad HSep 30, 20142 min readChartbeat’s Attention Minutes Metric Accredited By Media Rating CouncilReal-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...
Fahad HSep 25, 20144 min read3 Challenges Of Attribution Modeling: The Bad, The Bad And The UglyMulti-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...
Fahad HSep 25, 20144 min read3 Challenges Of Attribution Modeling: The Bad, The Bad And The UglyMulti-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...
Fahad HSep 25, 20146 min read8 Questions To Ask Before Choosing A Tag Management SystemThere are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...
Fahad HSep 25, 20146 min read8 Questions To Ask Before Choosing A Tag Management SystemThere are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...
Fahad HSep 24, 20143 min read4 Data-Driven Tips To Optimize Your Return Policy For The Holidays“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...
Fahad HSep 24, 20143 min read4 Data-Driven Tips To Optimize Your Return Policy For The Holidays“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...
Fahad HSep 19, 20141 min readYouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View CountYouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...
Fahad HSep 19, 20141 min readYouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View CountYouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many...
Fahad HSep 18, 20141 min readNow See AdWords ROAS In Google AnalyticsAdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...
Fahad HSep 18, 20141 min readNow See AdWords ROAS In Google AnalyticsAdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...
Fahad HSep 10, 20141 min readNew Benchmark Reports Coming To Google AnalyticsAccording to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...
Fahad HSep 10, 20141 min readNew Benchmark Reports Coming To Google AnalyticsAccording to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...
Fahad HSep 10, 20145 min readEvaluating The ROI Of Your Content Marketing With Event TrackingContent marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...
