Ello & Tsu: Are The New Me-Too Social Networks For Marketers?
It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...
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Ello & Tsu: Are The New Me-Too Social Networks For Marketers?
It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...
Watch Out For False Positives — 3 Ways To Get Better At Testing
Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...
Watch Out For False Positives — 3 Ways To Get Better At Testing
Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...
Adobe, Nielsen Partner On Digital Content Ratings
Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...
Adobe, Nielsen Partner On Digital Content Ratings
Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...
A Google Analytics Setup Checklist
When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...
A Google Analytics Setup Checklist
When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...
The Future And Challenges Of Tag Management
Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...
The Future And Challenges Of Tag Management
Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...
Taking Aim: A Target Market Checklist
With well over 100 million households in the U.S., it’s not practical (or possible) to target everyone. Smart business owners know the...
Taking Aim: A Target Market Checklist
With well over 100 million households in the U.S., it’s not practical (or possible) to target everyone. Smart business owners know the...
3 Mobile Trends Key To Successful Marketing Going Forward
https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...
3 Mobile Trends Key To Successful Marketing Going Forward
https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...
Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
[See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up...
The Content Analytics Tool To Rule Them All?
As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...
The Content Analytics Tool To Rule Them All?
As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...
How Marketers Can Get In Sync With The Multi-Screen World
With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs,...
How Marketers Can Get In Sync With The Multi-Screen World
With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs,...
Seizing The Mobile Opportunity For The Holiday Season
About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...
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