It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...

It used to be we would get maybe one “must-get-an-invite!” new social network a year. This October saw not one, but two new social...

Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...

Everyone is testing — and you should be testing, too. If you’re not leveraging your website, CRM, and/or sales data to test and improve...

Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...

Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video —...

When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...

Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...

With well over 100 million households in the U.S., it’s not practical (or possible) to target everyone. Smart business owners know the...

With well over 100 million households in the U.S., it’s not practical (or possible) to target everyone. Smart business owners know the...

https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...

https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...

[See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs,...

With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs,...

About a year ago, AdWords introduced Estimated Cross-Device Conversions to give advertisers a better sense of what different device types...