Fahad HApr 29, 20151 min readGoogle Analytics Updates iOS App, Version 1.2 Out NowGoogle has pushed out an updated version of its iOS app — 1.2.0 is available now in the iTunes App Store. According to the release notes,...
Fahad HApr 27, 201512 min readHow To Turn Data Into Dollars: 3 Stages To Activate Your DataThe digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...
Fahad HApr 27, 201512 min readHow To Turn Data Into Dollars: 3 Stages To Activate Your DataThe digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...
Fahad HApr 22, 20153 min readBack to Basics: What Content Marketers Need to Know About Google AnalyticsFor months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Fahad HApr 22, 20153 min readBack to Basics: What Content Marketers Need to Know About Google AnalyticsFor months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Fahad HApr 20, 20153 min readMarketers, Is Your Data Scalable?While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...
Fahad HApr 20, 20153 min readMarketers, Is Your Data Scalable?While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...
Fahad HApr 10, 20153 min readWhy Media Spend Is Burning A Hole In The CMO’s PocketPhoto by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
Fahad HApr 10, 20153 min readWhy Media Spend Is Burning A Hole In The CMO’s PocketPhoto by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
Fahad HApr 10, 20154 min readHow To Use Quantitative And Qualitative Data For SearchAre both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know...
Fahad HApr 10, 20154 min readHow To Use Quantitative And Qualitative Data For SearchAre both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know...
Fahad HApr 10, 20154 min read6 Steps For Building Better E-Commerce PrototypesThey say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...
Fahad HApr 10, 20154 min read6 Steps For Building Better E-Commerce PrototypesThey say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...
Fahad HApr 9, 201511 min readHow To Simplify Manual Campaign Tracking In Google AnalyticsWant to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...
Fahad HApr 9, 201511 min readHow To Simplify Manual Campaign Tracking In Google AnalyticsWant to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...
Fahad HApr 9, 20154 min read3 Refreshing Ways To Look At Marketing AnalyticsMy numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...
Fahad HApr 9, 20154 min read3 Refreshing Ways To Look At Marketing AnalyticsMy numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...
Fahad HApr 8, 20154 min readData Collection Of The Future: Going Beyond The TagThe U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Fahad HApr 8, 20154 min readData Collection Of The Future: Going Beyond The TagThe U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Fahad HApr 7, 20151 min readCustora Raises $6.5 Million In Series A RoundMarketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...
