Google Analytics Updates iOS App, Version 1.2 Out Now
Google has pushed out an updated version of its iOS app — 1.2.0 is available now in the iTunes App Store. According to the release notes,...
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How To Turn Data Into Dollars: 3 Stages To Activate Your Data
The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...
How To Turn Data Into Dollars: 3 Stages To Activate Your Data
The digital age is well upon us. But as marketers, if we step back just a bit and examine these exciting times we’re living in, we also...
Back to Basics: What Content Marketers Need to Know About Google Analytics
For months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Back to Basics: What Content Marketers Need to Know About Google Analytics
For months you’ve debated the framework for measuring the return on investment of your content programs. Based on external research and...
Marketers, Is Your Data Scalable?
While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...
Marketers, Is Your Data Scalable?
While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...
Why Media Spend Is Burning A Hole In The CMO’s Pocket
Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
Why Media Spend Is Burning A Hole In The CMO’s Pocket
Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
How To Use Quantitative And Qualitative Data For Search
Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know...
How To Use Quantitative And Qualitative Data For Search
Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know...
6 Steps For Building Better E-Commerce Prototypes
They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...
6 Steps For Building Better E-Commerce Prototypes
They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...
How To Simplify Manual Campaign Tracking In Google Analytics
Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...
How To Simplify Manual Campaign Tracking In Google Analytics
Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics...
3 Refreshing Ways To Look At Marketing Analytics
My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...
3 Refreshing Ways To Look At Marketing Analytics
My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...
Data Collection Of The Future: Going Beyond The Tag
The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Data Collection Of The Future: Going Beyond The Tag
The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Custora Raises $6.5 Million In Series A Round
Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...
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