As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to be my...

If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to be my...

Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...

Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...

As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of...

As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of...

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused...

If you publish on LinkedIn, you now will be able to get detailed information about how your content is performing. The career-focused...

The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one...

The drop in conversion rate was sudden and deep. After months of testing, we had seen a steady increase in the number of leads that one...

Canadapanda / Shutterstock.com App developers using the Yahoo Mobile Developer Suite can now see how their apps perform on Apple Watches....

Canadapanda / Shutterstock.com App developers using the Yahoo Mobile Developer Suite can now see how their apps perform on Apple Watches....

Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the...

Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the...

Despite a population roughly half of some suburban counties, Boston-area users drive nearly the highest amount of mobile activity among...

Despite a population roughly half of some suburban counties, Boston-area users drive nearly the highest amount of mobile activity among...

Google has pushed out an updated version of its iOS app — 1.2.0 is available now in the iTunes App Store. According to the release notes,...