Fahad HJun 16, 20155 min readGoogle’s Universal Analytics Two Years In: Hype Or Revolution?We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s...
Fahad HJun 11, 20154 min read7 Things CMOs Should Know About AttributionMarketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels...
Fahad HJun 11, 20154 min read7 Things CMOs Should Know About AttributionMarketing attribution — assigning credit to a marketing touchpoint — has never been more complicated. The explosion of marketing channels...
Fahad HJun 9, 20153 min readWhy Social Media Insights Are A Gold Mine For Inbound MarketersInbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...
Fahad HJun 9, 20153 min readWhy Social Media Insights Are A Gold Mine For Inbound MarketersInbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads...
Fahad HJun 8, 20153 min read5 Keys To Improving Your A/B TestsAs a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
Fahad HJun 8, 20153 min read5 Keys To Improving Your A/B TestsAs a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...
Fahad HJun 3, 20154 min readBig Data Gets Bigger With The Apple Watch And The Internet Of ThingsApple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...
Fahad HJun 3, 20154 min readBig Data Gets Bigger With The Apple Watch And The Internet Of ThingsApple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...
Fahad HJun 1, 20152 min readCross-Channel PPC Platform AdStage Adds Google Analytics ReportingAdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...
Fahad HJun 1, 20152 min readCross-Channel PPC Platform AdStage Adds Google Analytics ReportingAdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...
Fahad HMay 28, 20157 min readData Exposes Scandalously Low Adoption Of Conversion Optimization ToolsIf your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...
Fahad HMay 28, 20157 min readData Exposes Scandalously Low Adoption Of Conversion Optimization ToolsIf your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...
Fahad HMay 27, 20152 min readFirst Look: Twitter Upgrades Analytics With Audience InsightsTwitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications...
Fahad HMay 27, 20152 min readFirst Look: Twitter Upgrades Analytics With Audience InsightsTwitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications...
Fahad HMay 27, 20151 min readJumpshot Scores $22 Million Series A Funding Round To Expand Analytics PlatformJumpshot has secured a $22 million Series A financing round from Avast Software. The company says the money will be used to scale...
Fahad HMay 27, 20151 min readJumpshot Scores $22 Million Series A Funding Round To Expand Analytics PlatformJumpshot has secured a $22 million Series A financing round from Avast Software. The company says the money will be used to scale...
Fahad HMay 21, 20152 min readGoogle+ Drops Ripples Feature; Is It Another Sign Of Doom?Google+ has shut down Ripples, cutting off access to its cool though likely little-used consumer analytics feature. Google announced the...
Fahad HMay 21, 20152 min readGoogle+ Drops Ripples Feature; Is It Another Sign Of Doom?Google+ has shut down Ripples, cutting off access to its cool though likely little-used consumer analytics feature. Google announced the...
Fahad HMay 21, 20154 min readAn In-Depth Look At Second-Party Data For Digital MarketersAs compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...
