Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...
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Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...
The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...
The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...
Using Data.gov And Open Data To Develop Actionable Consumer Insights
data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...
Using Data.gov And Open Data To Develop Actionable Consumer Insights
data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...
Data-Led Inbound Marketing, Part 2
This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...
Data-Led Inbound Marketing, Part 2
This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...
Rock Analytics More: Obsess About Goals And Goal Values!
Let's back up. Let me start with a story. [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love...
Correlation Or Coincidence: The Race For Causation In 2016
For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...
Correlation Or Coincidence: The Race For Causation In 2016
For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...
Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...
Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates
When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...
How Social Media Data Can Guide You Through The Advertising Odyssey
However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...
How Social Media Data Can Guide You Through The Advertising Odyssey
However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...
Attribution: What’s Next In 2016?
In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...
Attribution: What’s Next In 2016?
In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...
A Fresh Start: 2016’s Marketing Outlook
As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...
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