From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...

From the Diffbot website Many companies grab web content, analyze it and return stats on sentiment, product mentions and the like. But...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

And you know what that means? It’s time to take a closer look at the role public relations plays within your organization. Why? Because...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

Let's back up. Let me start with a story. [Sidebar] I'm experimenting with sharing short stories via an insightful newsletter. I'd love...

For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...

For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...

Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...

Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...

When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...

When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...

However, research is time-consuming and requires agencies to spend countless hours trying to cull data and insights needed to prove a...

In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...

In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...

As an optimist, I always start the year thinking about how to improve. I saw 2015 as a great year for innovations in marketing...