Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...

Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...

During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...

During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...

holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...

holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...

Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...

Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...

There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...

There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...

One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...