3 coupon affiliate myths it’s time to stop blindly believing
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
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3 coupon affiliate myths it’s time to stop blindly believing
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
US Presidential election data: searcher intent vs. demographic polling
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...
US Presidential election data: searcher intent vs. demographic polling
During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were...
The shifting social landscape of Black Friday & Cyber Monday
holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...
The shifting social landscape of Black Friday & Cyber Monday
holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...
When AI and analytics drive business disruption vs. hype
The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...
When AI and analytics drive business disruption vs. hype
The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...
ID graphs: The path to identity resolution
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...
ID graphs: The path to identity resolution
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Coaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...
Coaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of...
Boost your conversion rate by 45% today… no, really!
The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...
Boost your conversion rate by 45% today… no, really!
The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
10 ways to “science the s**t” out of marketing
One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...
10 ways to “science the s**t” out of marketing
One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...
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