Fahad HDec 16, 20164 min readHow to get the most value from your marketing metricsIntuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...
Fahad HDec 14, 20165 min readIs your analytics data lying to you?Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...
Fahad HDec 14, 20165 min readIs your analytics data lying to you?Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...
Fahad HDec 12, 20161 min readForget big data: Why thinking small can help marketers see the futureNo one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Fahad HDec 12, 20161 min readForget big data: Why thinking small can help marketers see the futureNo one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Fahad HDec 8, 20163 min readNew wave of referrer spam wrecking Google Analytics dataThe problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...
Fahad HDec 8, 20163 min readNew wave of referrer spam wrecking Google Analytics dataThe problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...
Fahad HDec 7, 20163 min readThe truth about transparency in digital advertisingLook through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...
Fahad HDec 7, 20163 min readThe truth about transparency in digital advertisingLook through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...
Fahad HDec 5, 20166 min read5 New Year’s resolutions for analyticsholiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...
Fahad HDec 5, 20166 min read5 New Year’s resolutions for analyticsholiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...
Fahad HDec 5, 20161 min readReport: What is data onboarding, and why is it important to marketers?Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this...
Fahad HDec 5, 20161 min readReport: What is data onboarding, and why is it important to marketers?Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this...
Fahad HNov 30, 20162 min readCommerce Signals and PlaceIQ turn in-store sales data into campaign optimization toolCommerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...
Fahad HNov 30, 20162 min readCommerce Signals and PlaceIQ turn in-store sales data into campaign optimization toolCommerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...
Fahad HNov 29, 20166 min readUsing Google Analytics Goals to Measure Lead Generation from ContentLike we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads...
Fahad HNov 28, 20161 min readThe filter bubble: it won an election and can help you win customersYou are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...
Fahad HNov 28, 20161 min readThe filter bubble: it won an election and can help you win customersYou are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...
Fahad HNov 28, 20166 min readWithout data, your marketing strategy won’t cut it in 2017measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...
Fahad HNov 28, 20166 min readWithout data, your marketing strategy won’t cut it in 2017measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...
