How to get the most value from your marketing metrics
Intuitive — Your marketing decisions aren’t data-based; intuition drives them. Inspired — You value data and consider it in some way,...
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Is your analytics data lying to you?
Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...
Is your analytics data lying to you?
Send out an ad in the mail, and you have little to no idea how many people tossed the ad without looking at it, let alone how many...
Forget big data: Why thinking small can help marketers see the future
No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Forget big data: Why thinking small can help marketers see the future
No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
New wave of referrer spam wrecking Google Analytics data
The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...
New wave of referrer spam wrecking Google Analytics data
The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...
The truth about transparency in digital advertising
Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...
The truth about transparency in digital advertising
Look through the websites of technology providers throughout the advertising ecosystem, and you’re bound to see some variation of the...
5 New Year’s resolutions for analytics
holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...
5 New Year’s resolutions for analytics
holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions...
Report: What is data onboarding, and why is it important to marketers?
Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this...
Report: What is data onboarding, and why is it important to marketers?
Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this...
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...
Using Google Analytics Goals to Measure Lead Generation from Content
Like we’ve said before CAC is the most important metric in marketing. Marketing’s goal in most organizations is to acquire leads...
The filter bubble: it won an election and can help you win customers
You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...
The filter bubble: it won an election and can help you win customers
You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...
Without data, your marketing strategy won’t cut it in 2017
measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...
Without data, your marketing strategy won’t cut it in 2017
measure the effectiveness of our efforts. Even as more effective data analytics tools started to become available, many marketers...
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