Fahad HMar 1, 20181 min readFTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policiesDid you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
Fahad HFeb 26, 20185 min readSuper Bowl ad rankings: Trust your gut or employ rational thinking?The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...
Fahad HFeb 26, 20185 min readSuper Bowl ad rankings: Trust your gut or employ rational thinking?The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...
Fahad HFeb 21, 20181 min readOver a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Fahad HFeb 21, 20181 min readOver a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Fahad HFeb 15, 20182 min readBranch rolls out Universal Ads across mobile, web and native appsCan an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Fahad HFeb 15, 20182 min readBranch rolls out Universal Ads across mobile, web and native appsCan an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Fahad HFeb 15, 20185 min readAll the right marketing technology for advanced TV media buyingEvery marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...
Fahad HFeb 15, 20185 min readAll the right marketing technology for advanced TV media buyingEvery marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...
Fahad HFeb 12, 20183 min readRIP A/B TestingGather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
Fahad HFeb 12, 20183 min readRIP A/B TestingGather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
Fahad HFeb 9, 20183 min readGoing beyond Super Bowl engagement metrics to find what consumers really thinkAnd besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Fahad HFeb 9, 20183 min readGoing beyond Super Bowl engagement metrics to find what consumers really thinkAnd besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Fahad HFeb 6, 20184 min readData is a tough topic for businesses, especially for retailersCapturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Fahad HFeb 6, 20184 min readData is a tough topic for businesses, especially for retailersCapturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Fahad HJan 24, 20184 min readReach score: A suggested standard for local marketinglocal reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s...
Fahad HJan 24, 20184 min readReach score: A suggested standard for local marketinglocal reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s...
Fahad HJan 23, 20182 min readAdStage makes the shift from ad management to campaign analytics & automation platformAdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...
Fahad HJan 23, 20182 min readAdStage makes the shift from ad management to campaign analytics & automation platformAdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...
Fahad HJan 19, 20184 min readFrom transaction to companion: Engaging at each level of the consumer journeyBy not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
