FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
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Super Bowl ad rankings: Trust your gut or employ rational thinking?
The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...
Super Bowl ad rankings: Trust your gut or employ rational thinking?
The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Branch rolls out Universal Ads across mobile, web and native apps
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Branch rolls out Universal Ads across mobile, web and native apps
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
RIP A/B Testing
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...
Going beyond Super Bowl engagement metrics to find what consumers really think
And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Going beyond Super Bowl engagement metrics to find what consumers really think
And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Data is a tough topic for businesses, especially for retailers
Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Data is a tough topic for businesses, especially for retailers
Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one...
Reach score: A suggested standard for local marketing
local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s...
Reach score: A suggested standard for local marketing
local reach is difficult to maintain. When we started local sponsorship programs at our company, we used website metrics, such as Moz’s...
AdStage makes the shift from ad management to campaign analytics & automation platform
AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...
AdStage makes the shift from ad management to campaign analytics & automation platform
AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...
From transaction to companion: Engaging at each level of the consumer journey
By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...
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