Multi-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...

There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...

In its earliest days, advertising meant putting up a billboard or taking out an ad in a newspaper. If sales increased, it was generally...

You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not,...

As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...

Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...

Everyone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...

Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...

Yay, statistics! Last month we had some fun exploring the two questions that every digital marketer should be asking about everything...

Over the last 15 years, marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen...

Like the changing of the tides, the seasonality of consumer-oriented marketing campaigns is largely predictable and easily recognizable...

Tag management is a buzzword right now, but it’s not one of those vaporware phenomena. In this case, the buzz is legit. The tag...

While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on...

Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the...

Nowadays, marketing channels no longer map easily to a single objective. Display continues to evolve on all fronts, covering everything...

Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to...

Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the...

Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the...

One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...

If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...