We don’t usually think of it this way, but e-commerce sites are fairly straightforward to measure and evaluate — at least compared with...

Marketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a...

Performance marketing is all about driving value and efficiency. The most successful marketers start with a solid strategy, and then use...

As I soar 35,000 feet above the Amazon jungle, my thoughts turn to the attentive audience I addressed in São Paulo, Brazil, this week....

If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on...

But, of course, customers don’t only live online (not even Millennials!). At SMX West in San Jose, California, this year, two industry...

Every digital marketing strategy has an “end goal” designed to improve the bottom line. Many marketers focus on last-click attributed...

There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it...

Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was...

concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new...

Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

In 2015, marketing attribution took huge leaps forward. Many marketers are now able to understand the incremental value of their...

What a year it was for Conversion and Analytics. Just in case you didn’t read (or listen to) every single Marketing Land column I wrote...

With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before....

Top brands like Walgreens have stated that attribution is on their wish list to figure out in 2016, so why shouldn’t it be on yours? The...

The best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded...

Attribution reports and results can be complicated and can take a lot of energy just to set up correctly. Once your marketing team has...

Let me be up front: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,”...

digital advertising attribution. Consumers are exposed to ads throughout the purchase cycle, each having an impact on the buying decision...