To meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...

Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...

data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...

If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER...

For marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...

The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...

In this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...

A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...

You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It sounds absurd. That’s why it’s a...

Remember the year of mobile? (Could have been 2013, 2014 or 2015, depending on how early an adopter you were.) Well, 2016 is most...

For marketers, the mandate to drive revenue has led to an explosion of analytics solutions. There’s a dashboard for virtually every...

As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to...

By now, you’ve probably heard a bit about Google’s new Analytics 360 Suite of products, designed to give enterprises a truly integrated...

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the...

Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...

The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And...

One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so many avenues to generate...

Ah, forecasting — it’s a task I personally enjoy, but I know it’s not a universally loved process. That said, forecasting demand is an...

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...