As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success....

In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms...

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial...

Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...

In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace,...

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and...

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before....

Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact of specific tactics on a positive...

The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also...

If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most...

The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity...

As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies...

Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different...

Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering...

It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...

So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...

Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...

Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of...

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East...

Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts...