Here are 6 ways to build a customer-centric and data-driven culture
As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success....
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Are your A/B tests just junk science?
In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms...
Back to Basics: How every marketer can tame the analytics beast
For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial...
Regression analysis to improve Google Ads performance
Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...
Martech can deliver personalized consumer experiences, but humans are still required
In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace,...
Confirm the integrity of your data
Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and...
4 simple ways small businesses can use data to build better customer relationships
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before....
Is attribution dead? The answer is yes and no
Attribution is an analytical method that takes a lot of user-level data and tries to measure the impact of specific tactics on a positive...
Unlocking metrics that matter
The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also...
What does online lead generation look like in 2019?
If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most...
Identity management investment can pay off, and here’s how
The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity...
The in-housing trend is all about data
As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies...
Cross-domain analytics tracking: Why you may not need it
Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different...
Case study: A tale of two insights and why they are not all created equal
Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
Here’s why you should take a deep dive into data to optimize your conversions
So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To recap: a successful...
Want to create better experiences and brand loyalty? Lean on your data
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for...
Publishers using real-time data can help their bottom line, here’s how
Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East...
Back to basics: Measuring your social media efforts with unique acquisition channels
Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts...
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