The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...

It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year...

From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media...

In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that...

Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my...

Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online...

The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in...

I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and...

While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in...

In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than...

There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their...

Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a...

“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one...

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the...