If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem...

Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that...

In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...

For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those...

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block!...

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of...

Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing...

Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how...

Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce...

We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

Websites are an important part of most businesses these days. They are essential to communication, providing cognitive clues to the...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are...