Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...

In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...

In my last post, I covered customer lifetime value calculations and how to leverage CLV to identity high- and low-value audience...

Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it...

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative...

I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term shifts have become less dramatic. To get away...

Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points in the funnel, but...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

We are currently living through a Cambrian-level explosion of marketing channels. It seems like there is a new channel or device popping...

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos,...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...