Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re...

Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which way should you go? Currently, there...

How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How...

Earlier this month, Nanigans (my employer) released its analysis and accompanying infographic of Facebook advertising activity in Europe...

There have been some tremendous advances in understanding the value of digital (and offline) marketing initiatives in recent years. And...

In this era of expansion of data-driven marketing, brands and their agencies have been eager to put their first-party data to work — to...

You’re a marketer … at least I’m assuming you are because you’re reading this. You take your data seriously. You pull daily, weekly,...

Marketing is an increasingly data-driven discipline. Brands have an abundance of data from their customer interactions via the Web,...

Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...

As an industry, we have the desire to achieve total attribution — a perfectly detailed understanding of how all media in our...

Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...

If your business was interested in college-bound high school students, I could tell you something about how sophisticated your online...

As compared to first- or third-party data, second-party data is something you don’t hear about often. Because it’s so rare, you’ll hear...

If you could pack sheer psychological power into a single page of your website, which page would you want it to be? I’d want it to be my...