Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...

To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...

Super Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset...

Super Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset...

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...