Fahad HFeb 28, 20192 min readAmazon’s Project Zero launches to help brands fight counterfeitersAmazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...
Fahad HFeb 15, 20193 min readHow strong is your Amazon ‘health?’To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...
Fahad HFeb 15, 20193 min readHow strong is your Amazon ‘health?’To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 8, 20193 min readKey considerations for achieving success on AmazonBryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...
Fahad HFeb 8, 20193 min readKey considerations for achieving success on AmazonBryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...
Fahad HFeb 7, 20193 min read3 lessons learned from 89,000 Amazon fashion product pagesFor select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...
Fahad HFeb 7, 20193 min read3 lessons learned from 89,000 Amazon fashion product pagesFor select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...
Fahad HFeb 6, 20192 min readSuper Bowl ads show Alexa as part of daily lifeSuper Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset...
Fahad HFeb 6, 20192 min readSuper Bowl ads show Alexa as part of daily lifeSuper Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset...
Fahad HFeb 1, 20192 min readAmazon’s ad business continues to soar, topped $3 billion for first time in Q4Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Fahad HFeb 1, 20192 min readAmazon’s ad business continues to soar, topped $3 billion for first time in Q4Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Fahad HJan 22, 20193 min readAmazon had a record-breaking holiday season, here’s how advertisers managed itThe 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....
Fahad HJan 22, 20193 min readAmazon had a record-breaking holiday season, here’s how advertisers managed itThe 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....
Fahad HJan 22, 20191 min readAmazon adds customer acquisition metrics for display, video, Sponsored Brands campaignsAmazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Fahad HJan 22, 20191 min readAmazon adds customer acquisition metrics for display, video, Sponsored Brands campaignsAmazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Fahad HJan 15, 20192 min readAmazon enables dynamic bidding, bid adjustments for Sponsored Products adsAmazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...
Fahad HJan 15, 20192 min readAmazon enables dynamic bidding, bid adjustments for Sponsored Products adsAmazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...
Fahad HJan 14, 20192 min readFreedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
