Amazon extends Sponsored Products to AmazonFresh for CPG brands
Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What...
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How strong is your Amazon ‘health?’
To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...
How strong is your Amazon ‘health?’
To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO...
Key considerations for achieving success on Amazon
Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...
Key considerations for achieving success on Amazon
Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires...
3 lessons learned from 89,000 Amazon fashion product pages
For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...
3 lessons learned from 89,000 Amazon fashion product pages
For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Amazon’s latest ad test: Targeted Product Sampling
Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...
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