
YouTube’s new TrueView for Reach option makes bumper assets skippable
On Monday, Google’s YouTube introduced a new skippable option for short-form branding ads called TrueView for Reach. TrueView for Reach...

How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

How to turn video into sales: SMX West recap
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

Google Surveys now available in more than 50 countries
Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more...

Google Surveys now available in more than 50 countries
Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more...

Google News Initiative kicks off with Subscribe With Google, other efforts
Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

Google News Initiative kicks off with Subscribe With Google, other efforts
Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses...

Quora’s ad pixel now supports multi-event conversion tracking
Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize...

Quora’s ad pixel now supports multi-event conversion tracking
Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize...

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Announced last week, user groups can be used to organize access and control product permissions across entire teams. The feature is only...

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
Announced last week, user groups can be used to organize access and control product permissions across entire teams. The feature is only...

Google says 100+ ad networks support AMP, releases 3rd-party technology support
Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...

Google says 100+ ad networks support AMP, releases 3rd-party technology support
Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher...

In (partial) defense of Apple’s HomePod
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...

In (partial) defense of Apple’s HomePod
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social &
This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual...

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social &
This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual...
























