Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
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Facebook missteps highlight what happens when you can’t trust platform metrics
Facebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
Google now allows its Chrome browser to remove all ads from ‘abusive’ sites
Out this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...
Feds take down international hacker ring that cost advertisers millions
This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Feds take down international hacker ring that cost advertisers millions
This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Facebook passes key hurdle in MRC viewability reporting audit
A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Facebook passes key hurdle in MRC viewability reporting audit
A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
LinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
LinkedIn reorients Campaign Manager with objective-based campaign workflow
LinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Instagram introduces new hashtag search API for businesses
Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Instagram introduces new hashtag search API for businesses
Instagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
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