Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Fahad HDec 7, 20185 min readFacebook missteps highlight what happens when you can’t trust platform metricsFacebook has a history of miscalculating video ad metrics. In 2016, the company admitted it had been overstating the average duration of...
Fahad HDec 5, 20182 min readGoogle now allows its Chrome browser to remove all ads from ‘abusive’ sitesOut this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
Fahad HDec 5, 20182 min readGoogle now allows its Chrome browser to remove all ads from ‘abusive’ sitesOut this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
Fahad HDec 4, 20183 min readAdStage launches Join to automatically unify campaign, analytics, sales data in one dashboardSource: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...
Fahad HDec 4, 20183 min readAdStage launches Join to automatically unify campaign, analytics, sales data in one dashboardSource: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...
Fahad HNov 30, 20183 min readFeds take down international hacker ring that cost advertisers millionsThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Fahad HNov 30, 20183 min readFeds take down international hacker ring that cost advertisers millionsThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Fahad HNov 28, 20182 min readFacebook passes key hurdle in MRC viewability reporting auditA big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Fahad HNov 28, 20182 min readFacebook passes key hurdle in MRC viewability reporting auditA big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC),...
Fahad HNov 27, 20182 min readWPP merges agencies to form ‘data-driven’ Wunderman ThompsonWunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...
Fahad HNov 27, 20182 min readWPP merges agencies to form ‘data-driven’ Wunderman ThompsonWunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...
Fahad HNov 21, 20183 min readWhy a French ruling against a small mobile ad firm has ad tech on the defensiveWhat happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Fahad HNov 21, 20183 min readWhy a French ruling against a small mobile ad firm has ad tech on the defensiveWhat happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Fahad HNov 19, 20181 min readSnapchat’s Lens Creative Partners program helps brands find AR filter creatorsSnapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Fahad HNov 19, 20181 min readSnapchat’s Lens Creative Partners program helps brands find AR filter creatorsSnapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Fahad HNov 6, 20182 min readLinkedIn reorients Campaign Manager with objective-based campaign workflowLinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Fahad HNov 6, 20182 min readLinkedIn reorients Campaign Manager with objective-based campaign workflowLinkedIn Campaign Manager’s ad preview feature. LinkedIn updated the reporting interface for its Campaign Manager in July. Now, it’s...
Fahad HNov 1, 20182 min readInstagram introduces new hashtag search API for businessesInstagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
Fahad HNov 1, 20182 min readInstagram introduces new hashtag search API for businessesInstagram rolled out a new hashtag search API on Wednesday that allows businesses to search for up to 30 hashtags within a seven-day...
