Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...

MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...

The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...

The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...

Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...

Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...