Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
top of page
Search
Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipien
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to...
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
How are marketers using IoT in 2019?
There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...
How are marketers using IoT in 2019?
There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...
What is attribution modeling?
Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
What is attribution modeling?
Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
Retail in 2019: Store evolution, tech adoption and what it will take to win
Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...
Retail in 2019: Store evolution, tech adoption and what it will take to win
Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm...
IAB Tech Lab rolls out podcast measurement compliance certification program
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
IAB Tech Lab rolls out podcast measurement compliance certification program
The Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
Hulu launches new private marketplace for its OTT ad inventory
Hulu is opening up its sought-after video inventory to programmatic buyers with a new private marketplace that will launch Jan. 1. How...
bottom of page