4 mistakes to avoid during a website audit
As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong,...
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Link building: Preliminary research and analysis
Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...
Link building: Preliminary research and analysis
Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months...
Is Google really keeping fake listings off Google Maps?
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...
Is Google really keeping fake listings off Google Maps?
Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...
Just released: 2017 Local Search Ranking Factors survey results
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...
Just released: 2017 Local Search Ranking Factors survey results
At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...
Strategies for capturing ‘made in the USA’ searches
In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...
Strategies for capturing ‘made in the USA’ searches
In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely...
5 quick SEO wins for new clients
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...
5 quick SEO wins for new clients
I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project. I got...
E-commerce companies can improve revenue by following these 5 tips
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can...
E-commerce companies can improve revenue by following these 5 tips
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can...
What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
In the age of RankBrain, these foundational SEO issues still matter
There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to...
In the age of RankBrain, these foundational SEO issues still matter
There are at least 200 ranking factors in Google’s algorithm (not to mention RankBrain), which means a thorough SEO audit could lead to...
Contributor, beware of PageRank-hoarding publishers
So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the...
Contributor, beware of PageRank-hoarding publishers
So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the...
Why the future is all about PASO — personal assistant search optimization
Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO....
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