As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few backlinks are over. The harsh truth is that a great many businesses struggle to keep up with the changes.
There are a lot of factors that the search engines take into account when determining your standing. Some of the big ones are:
content quality
authority
responsiveness
website speed
Knowing how exactly to improve upon these is a lot easier said than done. Therefore, there will always be a need to perform a quality audit. Keep in mind that an in-depth audit is not a task you can do in a couple of hours. Depending on the size of your business website, it can take a few days to complete.
Throughout the auditing process, there are several key oversights that can spell disaster for your rankings on the SERPs. Let’s talk about four of them.
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