Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and...
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Getting the most out of Google’s new sitelinks
Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...
Getting the most out of Google’s new sitelinks
Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...
From big to small: 5 free image compression tools reviewed
Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally...
From big to small: 5 free image compression tools reviewed
Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally...
How blockchain will impact search marketing
blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt...
How blockchain will impact search marketing
blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt...
Dealing with duplicate content
Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google...
Dealing with duplicate content
Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google...
Ignoring these 6 SEO strategies could come back to haunt you
This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start...
Ignoring these 6 SEO strategies could come back to haunt you
This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start...
Quality score in 2017: Should you care?
After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads...
Quality score in 2017: Should you care?
After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads...
Markets with home service ads: Service-area businesses are coming back to the local results
my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...
Markets with home service ads: Service-area businesses are coming back to the local results
my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...
‘High-quality content’ tips from Google’s own style guides
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it....
‘High-quality content’ tips from Google’s own style guides
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it....
The ever-increasing importance of usability and trust in link building
Then there was the search bar. Blacked out completely, you couldn’t see what you were typing into it, and it gave no error messages when...
The ever-increasing importance of usability and trust in link building
Then there was the search bar. Blacked out completely, you couldn’t see what you were typing into it, and it gave no error messages when...
4 (not so) ordinary conversion elements you may be abusing
The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic....
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