Google lets users delete search data & control ad settings from Google Search page
Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
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Google lets users delete search data & control ad settings from Google Search page
Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Marketers can now use LinkedIn category data for targeting through Bing search
Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....
Marketers can now use LinkedIn category data for targeting through Bing search
Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Native ad test in Google Discover feeds gets a new look
For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Native ad test in Google Discover feeds gets a new look
For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Some large search budgets are moving to Amazon, say agency executives
CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Some large search budgets are moving to Amazon, say agency executives
CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Mobile-first indexing: Will it change your rankings on desktop?
Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
Mobile-first indexing: Will it change your rankings on desktop?
Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
How to create a style guide for your SEO content writers
“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
How to create a style guide for your SEO content writers
“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
How to choose the best content format for link building
different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today,...
How to choose the best content format for link building
different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today,...
Ask the SMXpert — Page speed, site migrations and crawling
The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...
Ask the SMXpert — Page speed, site migrations and crawling
The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...
Google is right; click-through and conversion rates kinda don’t matter
lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own...
Google is right; click-through and conversion rates kinda don’t matter
lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own...
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