Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HOct 23, 20181 min readMarketers can now use LinkedIn category data for targeting through Bing searchWhy you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....
Fahad HOct 23, 20181 min readMarketers can now use LinkedIn category data for targeting through Bing searchWhy you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 15, 20181 min readNative ad test in Google Discover feeds gets a new lookFor several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Fahad HOct 15, 20181 min readNative ad test in Google Discover feeds gets a new lookFor several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Fahad HOct 11, 20182 min readSome large search budgets are moving to Amazon, say agency executivesCNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Fahad HOct 11, 20182 min readSome large search budgets are moving to Amazon, say agency executivesCNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Fahad HSep 27, 20183 min readMobile-first indexing: Will it change your rankings on desktop?Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
Fahad HSep 27, 20183 min readMobile-first indexing: Will it change your rankings on desktop?Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
Fahad HSep 25, 20188 min readHow to create a style guide for your SEO content writers“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
Fahad HSep 25, 20188 min readHow to create a style guide for your SEO content writers“My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search...
Fahad HSep 19, 20181 min readHow to choose the best content format for link buildingdifferent elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today,...
Fahad HSep 19, 20181 min readHow to choose the best content format for link buildingdifferent elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today,...
Fahad HSep 19, 20181 min readAsk the SMXpert — Page speed, site migrations and crawlingThe Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...
Fahad HSep 19, 20181 min readAsk the SMXpert — Page speed, site migrations and crawlingThe Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from...
Fahad HSep 18, 20182 min readGoogle is right; click-through and conversion rates kinda don’t matterlack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own...
Fahad HSep 18, 20182 min readGoogle is right; click-through and conversion rates kinda don’t matterlack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own...
