You’d think that after a year or so of these posts, I’d run out of things to be on the soapbox about, right? Unfortunately (or maybe...

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize...

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize...

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics....

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics....

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad...

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad...

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are...

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are...

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on...

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and...

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a...

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a...

If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases,...

If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases,...

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve...