Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday...

Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday...

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event...

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event...

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by...

I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by...

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all...

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all...

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop...

You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop...

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value,...

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value,...

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are...

The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search. By now, most of us are...

Google has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO...