Fahad HMay 2, 20182 min readLet’s face it — clickbait works. Here’s how to use it to your advantageNo two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
Fahad HMay 2, 20181 min readIntent-based keyword research: Let Google be your guideWhether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Fahad HMay 2, 20181 min readIntent-based keyword research: Let Google be your guideWhether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Fahad HMay 1, 20181 min readHooray! Google My Business descriptions are backGoogle My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Fahad HMay 1, 20181 min readHooray! Google My Business descriptions are backGoogle My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Fahad HMay 1, 20181 min readIs responsive web design enough? (Hint: No)As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Fahad HMay 1, 20181 min readIs responsive web design enough? (Hint: No)As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Fahad HMay 1, 20182 min readHow to use a podcast to create smart and usable contentThis is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Fahad HMay 1, 20182 min readHow to use a podcast to create smart and usable contentThis is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Fahad HApr 25, 20181 min readReports: Fake reviews are a growing problem on Amazon, GoogleAs reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Fahad HApr 25, 20181 min readReports: Fake reviews are a growing problem on Amazon, GoogleAs reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Fahad HApr 25, 20181 min readWhy do we overcomplicate link building?When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Fahad HApr 25, 20181 min readWhy do we overcomplicate link building?When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Fahad HApr 17, 20181 min readAre your ads pointing to the right domain? Here’s a script to find out.Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Fahad HApr 17, 20181 min readAre your ads pointing to the right domain? Here’s a script to find out.Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Fahad HApr 17, 20182 min readWant to target position 0? Here’s what you need to make that happenWe know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Fahad HApr 17, 20182 min readWant to target position 0? Here’s what you need to make that happenWe know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Fahad HApr 12, 20181 min readDynamic Search Ads are for amateurs or superheroesIn this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
Fahad HApr 12, 20181 min readDynamic Search Ads are for amateurs or superheroesIn this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
Fahad HApr 12, 20181 min readHow to outdo the PPC robots in shopping adsThere’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...
