Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
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Intent-based keyword research: Let Google be your guide
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Intent-based keyword research: Let Google be your guide
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...
Hooray! Google My Business descriptions are back
Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Hooray! Google My Business descriptions are back
Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...
Is responsive web design enough? (Hint: No)
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
Is responsive web design enough? (Hint: No)
As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...
How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Reports: Fake reviews are a growing problem on Amazon, Google
As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...
Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Dynamic Search Ads are for amateurs or superheroes
In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
Dynamic Search Ads are for amateurs or superheroes
In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
How to outdo the PPC robots in shopping ads
There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...
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