No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...

We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...