Fahad HAug 15, 20173 min read5 ways to ramp up your digital media measurementGartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
Fahad HAug 15, 20171 min readDun & Bradstreet is testing blockchain as a way to securely distribute its contentLest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...
Fahad HAug 15, 20171 min readDun & Bradstreet is testing blockchain as a way to securely distribute its contentLest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...
Fahad HAug 14, 20171 min readWhy great creative is more important than everCannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people...
Fahad HAug 14, 20171 min readWhy great creative is more important than everCannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people...
Fahad HAug 14, 20171 min readAetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of...
Fahad HAug 14, 20171 min readAetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of...
Fahad HAug 14, 20171 min readEngagio CEO: The one-to-one relationship is the key driver behind marketing’s evolutionMarketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...
Fahad HAug 14, 20171 min readEngagio CEO: The one-to-one relationship is the key driver behind marketing’s evolutionMarketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...
Fahad HAug 14, 20171 min read3 strategies for keeping your marketing job in the age of AIArtificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide...
Fahad HAug 14, 20171 min read3 strategies for keeping your marketing job in the age of AIArtificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide...
Fahad HAug 14, 20171 min readOpenprise moves into third-party data with launch of Data MarketplaceOpenprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....
Fahad HAug 14, 20171 min readOpenprise moves into third-party data with launch of Data MarketplaceOpenprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....
Fahad HAug 14, 20171 min readLinkedIn adds analytics, audience management & media buying solutions to its partner programThe Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugi...
Fahad HAug 14, 20171 min readLinkedIn adds analytics, audience management & media buying solutions to its partner programThe Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugi...
Fahad HAug 14, 20172 min readP&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is respondingDigital ad revenues have continued to climb. But not all is well. In the past year, major brands have called into question the notion...
Fahad HAug 14, 20172 min readP&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is respondingDigital ad revenues have continued to climb. But not all is well. In the past year, major brands have called into question the notion...
Fahad HAug 11, 20172 min readAs Tile makes a long-term B2B play, its CMO says he’s right where he loves to beIn November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep...
Fahad HAug 11, 20172 min readAs Tile makes a long-term B2B play, its CMO says he’s right where he loves to beIn November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep...
Fahad HAug 11, 20171 min readD&B CMO Rishi Dave recounts how his company looked into the mirror to find the customerWhen Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch...
