Fahad HAug 21, 20171 min readScott Brinker: How the martech landscape fits togetherWhen you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....
Fahad HAug 18, 20172 min readDon’t worry, marketers. Robots won’t replace you… yet.Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Fahad HAug 18, 20172 min readDon’t worry, marketers. Robots won’t replace you… yet.Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Fahad HAug 18, 20171 min readTaykey unveils free version of its real-time audience data tool for interest targetingThis week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...
Fahad HAug 18, 20171 min readTaykey unveils free version of its real-time audience data tool for interest targetingThis week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...
Fahad HAug 17, 20173 min read3 ways intent data is getting better for B2B marketersBut quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Fahad HAug 17, 20173 min read3 ways intent data is getting better for B2B marketersBut quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Fahad HAug 17, 20171 min readCan blockchain satisfy GDPR’s user data protection requirements for targeted ads?Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...
Fahad HAug 17, 20171 min readCan blockchain satisfy GDPR’s user data protection requirements for targeted ads?Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...
Fahad HAug 16, 20172 min readWhy the marketing campaign is dead and what should replace itnoted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Fahad HAug 16, 20172 min readWhy the marketing campaign is dead and what should replace itnoted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Fahad HAug 16, 20171 min readPerformance Horizon can now predict campaign results for its affiliates & partnersPerformance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...
Fahad HAug 16, 20171 min readPerformance Horizon can now predict campaign results for its affiliates & partnersPerformance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...
Fahad HAug 16, 20171 min readironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networksSupply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two...
Fahad HAug 16, 20171 min readironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networksSupply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two...
Fahad HAug 16, 20171 min readTAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidlyThe industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...
Fahad HAug 16, 20171 min readTAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidlyThe industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...
Fahad HAug 15, 20173 min readMartech enablement series: Part 2 — The race team analogyWelcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
Fahad HAug 15, 20173 min readMartech enablement series: Part 2 — The race team analogyWelcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
Fahad HAug 15, 20173 min read5 ways to ramp up your digital media measurementGartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
