Scott Brinker: How the martech landscape fits together
When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....
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Don’t worry, marketers. Robots won’t replace you… yet.
Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Don’t worry, marketers. Robots won’t replace you… yet.
Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Taykey unveils free version of its real-time audience data tool for interest targeting
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...
Taykey unveils free version of its real-time audience data tool for interest targeting
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...
3 ways intent data is getting better for B2B marketers
But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
3 ways intent data is getting better for B2B marketers
But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...
Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...
Why the marketing campaign is dead and what should replace it
noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Why the marketing campaign is dead and what should replace it
noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Performance Horizon can now predict campaign results for its affiliates & partners
Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...
Performance Horizon can now predict campaign results for its affiliates & partners
Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two...
ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...
Martech enablement series: Part 2 — The race team analogy
Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
Martech enablement series: Part 2 — The race team analogy
Welcome to Part 2 of: “A Nine-Part Practical Guide to Martech Enablement.” This guide is focused on outlining a process to building a...
5 ways to ramp up your digital media measurement
Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
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