MarTech Today Research: A marketer’s guide to personalization tools
The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...
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Smartling now offers predictive score on translation quality
Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
Smartling now offers predictive score on translation quality
Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Between the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement...
As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures
Between the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement...
Get into the email automation game
In my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...
Get into the email automation game
In my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...
Navigating the crowded seas of marketing technology solutions
2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Navigating the crowded seas of marketing technology solutions
2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Is Google getting ready to buy Marketo?
The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...
Is Google getting ready to buy Marketo?
The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...
Influencers vs. thought leaders and the rise of image analytics
Whenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the...
Influencers vs. thought leaders and the rise of image analytics
Whenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the...
Spotify’s VP of Growth: CRM is much more than off-the-shelf software
“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...
Spotify’s VP of Growth: CRM is much more than off-the-shelf software
“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...
Forrester Wave: Social ad tech tools are still an ‘immature’ category
From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...
Forrester Wave: Social ad tech tools are still an ‘immature’ category
From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...
Meet today’s CMO: Multisport athlete
regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...
Meet today’s CMO: Multisport athlete
regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...
Demand gen tunnel vision: Why your company probably needs to invest in branding
And yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...
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