Fahad HAug 29, 20171 min readMarTech Today Research: A marketer’s guide to personalization toolsThe biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...
Fahad HAug 29, 20171 min readSmartling now offers predictive score on translation qualityMarketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
Fahad HAug 29, 20171 min readSmartling now offers predictive score on translation qualityMarketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
Fahad HAug 29, 20171 min readAs EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructuresBetween the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement...
Fahad HAug 29, 20171 min readAs EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructuresBetween the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement...
Fahad HAug 28, 20172 min readGet into the email automation gameIn my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...
Fahad HAug 28, 20172 min readGet into the email automation gameIn my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...
Fahad HAug 28, 20172 min readNavigating the crowded seas of marketing technology solutions2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Fahad HAug 28, 20172 min readNavigating the crowded seas of marketing technology solutions2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies...
Fahad HAug 28, 20171 min readIs Google getting ready to buy Marketo?The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...
Fahad HAug 28, 20171 min readIs Google getting ready to buy Marketo?The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...
Fahad HAug 25, 20172 min readInfluencers vs. thought leaders and the rise of image analyticsWhenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the...
Fahad HAug 25, 20172 min readInfluencers vs. thought leaders and the rise of image analyticsWhenever a new medium has emerged, certain people have always risen above the masses with uniquely suited methods and ideas to get the...
Fahad HAug 25, 20171 min readSpotify’s VP of Growth: CRM is much more than off-the-shelf software“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...
Fahad HAug 25, 20171 min readSpotify’s VP of Growth: CRM is much more than off-the-shelf software“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...
Fahad HAug 25, 20171 min readForrester Wave: Social ad tech tools are still an ‘immature’ categoryFrom the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...
Fahad HAug 25, 20171 min readForrester Wave: Social ad tech tools are still an ‘immature’ categoryFrom the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with...
Fahad HAug 24, 20173 min readMeet today’s CMO: Multisport athlete regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...
Fahad HAug 24, 20173 min readMeet today’s CMO: Multisport athlete regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...
Fahad HAug 24, 20172 min readDemand gen tunnel vision: Why your company probably needs to invest in brandingAnd yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...
