Fahad HAug 31, 20172 min readWhy real-time attribution is (mostly) irrelevant, and what to do insteadThe allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
Fahad HAug 31, 20172 min readLookalike modeling breathing new life into old channelsWhat is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Fahad HAug 31, 20172 min readLookalike modeling breathing new life into old channelsWhat is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Fahad HAug 31, 20171 min readLithium adds Jive-x tech to its customer community platformCustomer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
Fahad HAug 31, 20171 min readLithium adds Jive-x tech to its customer community platformCustomer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
Fahad HAug 31, 20171 min readFuze CMO: A single source of truth for customer data ‘collapses under its own weight’Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers...
Fahad HAug 31, 20171 min readFuze CMO: A single source of truth for customer data ‘collapses under its own weight’Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers...
Fahad HAug 30, 20173 min readHow AI and image recognition are transforming social media marketing3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was...
Fahad HAug 30, 20173 min readHow AI and image recognition are transforming social media marketing3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was...
Fahad HAug 30, 20173 min readA martech wish list: Where marketing clouds need to goemail service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...
Fahad HAug 30, 20173 min readA martech wish list: Where marketing clouds need to goemail service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...
Fahad HAug 30, 20171 min readAdobe adds email features in Campaign, releases survey vouching for the channel’s robust healthFor Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
Fahad HAug 30, 20171 min readAdobe adds email features in Campaign, releases survey vouching for the channel’s robust healthFor Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
Fahad HAug 29, 20172 min readMartech enablement series: Part 4 — Building the teamImage credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
Fahad HAug 29, 20172 min readMartech enablement series: Part 4 — Building the teamImage credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
Fahad HAug 29, 20175 min read5 tools to take your marketing automation to the next levelAutomation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....
Fahad HAug 29, 20175 min read5 tools to take your marketing automation to the next levelAutomation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....
Fahad HAug 29, 20171 min readReal Story Group: Good time to get your informational house in orderIt seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...
Fahad HAug 29, 20171 min readReal Story Group: Good time to get your informational house in orderIt seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...
Fahad HAug 29, 20171 min readMarTech Today Research: A marketer’s guide to personalization toolsThe biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...
