Why real-time attribution is (mostly) irrelevant, and what to do instead
The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
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Lookalike modeling breathing new life into old channels
What is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Lookalike modeling breathing new life into old channels
What is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Lithium adds Jive-x tech to its customer community platform
Customer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
Lithium adds Jive-x tech to its customer community platform
Customer community/social management provider Lithium has announced it is acquiring Jive Software’s external community business, Jive-x....
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers...
Fuze CMO: A single source of truth for customer data ‘collapses under its own weight’
Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers...
How AI and image recognition are transforming social media marketing
3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was...
How AI and image recognition are transforming social media marketing
3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was...
A martech wish list: Where marketing clouds need to go
email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...
A martech wish list: Where marketing clouds need to go
email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
Martech enablement series: Part 4 — Building the team
Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
Martech enablement series: Part 4 — Building the team
Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a...
5 tools to take your marketing automation to the next level
Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....
5 tools to take your marketing automation to the next level
Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....
Real Story Group: Good time to get your informational house in order
It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...
Real Story Group: Good time to get your informational house in order
It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...
MarTech Today Research: A marketer’s guide to personalization tools
The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...
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