According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...

If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are...

If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are...

An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...

An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...

One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making...

One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...

Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human...

Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human...

“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...

“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...

The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...

The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...

Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...

Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...

close to 4,000 martech vendors across categories like Advertising & Promotion, Content & Experience, Social & Relationship and more....

close to 4,000 martech vendors across categories like Advertising & Promotion, Content & Experience, Social & Relationship and more....

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...