Companies must pay more attention to how they manage their martech stacks, says Allocadia’s ma
According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...
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At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are...
At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are...
iSpot.tv launches attention-getting analytics for TV ads
An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...
iSpot.tv launches attention-getting analytics for TV ads
An example of iSpot.tv’s new Creative Wear analytics, showing attention drop over time. iSpot.tv monitors TV ads, getting regular data...
An email marketer’s top-level guide to DMARC, your best anti-phishing tool
One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making...
An email marketer’s top-level guide to DMARC, your best anti-phishing tool
One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...
Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption
Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...
How computer vision may impact the future of marketing
Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human...
How computer vision may impact the future of marketing
Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie
“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
How Dr. Martens’ VP of digital & e-commerce is using martech to create ‘super-audie
“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...
IDC’s Gerry Murray: AI isn’t just one thing
The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...
IDC’s Gerry Murray: AI isn’t just one thing
The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...
DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ &#
Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...
DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ &#
Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...
Becoming a martech mastermind: Agility, proficiency and accountability
close to 4,000 martech vendors across categories like Advertising & Promotion, Content & Experience, Social & Relationship and more....
Becoming a martech mastermind: Agility, proficiency and accountability
close to 4,000 martech vendors across categories like Advertising & Promotion, Content & Experience, Social & Relationship and more....
RhythmOne buys YuMe for $185 million
Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...
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