Fahad HDec 5, 20171 min readThe next wave of ABM: A blended approach (Part 1)In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...
Fahad HDec 5, 20171 min readThe next wave of ABM: A blended approach (Part 1)In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...
Fahad HDec 4, 20171 min readWhat digital transformation means for brandsA wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles...
Fahad HDec 4, 20171 min readWhat digital transformation means for brandsA wide mix of digital technologies has now become integral to most business functions, with software taking over even human-based roles...
Fahad HDec 4, 20171 min readAnother consumer privacy issue in the age of GDPR: Session replay scriptsFor companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...
Fahad HDec 4, 20171 min readAnother consumer privacy issue in the age of GDPR: Session replay scriptsFor companies complying with the upcoming General Data Protection Regulation (GDPR), it’s not just about a user’s name, email address or...
Fahad HDec 4, 20171 min readDelmondo, Uru team up for automated video content analysis serviceAs digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Fahad HDec 4, 20171 min readDelmondo, Uru team up for automated video content analysis serviceAs digital video grows in popularity, brands are faced with the challenge of knowing which elements in their many videos –– created by...
Fahad HDec 4, 20171 min readHere’s a case of huge inventory fraud that ads.txt could vanquishA recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Fahad HDec 4, 20171 min readHere’s a case of huge inventory fraud that ads.txt could vanquishA recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Fahad HDec 1, 20171 min readSwrve adds support for OTT TV appsDespite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Fahad HDec 1, 20171 min readSwrve adds support for OTT TV appsDespite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s...
Fahad HDec 1, 20171 min readHow the end of net neutrality could affect online marketingThe impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at...
Fahad HDec 1, 20171 min readHow the end of net neutrality could affect online marketingThe impact on digital marketing from the elimination of net neutrality will be “profound.” That’s according to Ryan Singel, a fellow at...
Fahad HNov 30, 20171 min readTo marketers, the future looks like touch point whack-a-molePervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020, up...
Fahad HNov 30, 20171 min readTo marketers, the future looks like touch point whack-a-molePervasive computing will become the norm. After all, Gartner predicts there will be 20 billion connected things in existence by 2020, up...
Fahad HNov 30, 20171 min readIt’s time to get real about omnichannel marketingThe billboard, television or email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes. These are...
Fahad HNov 30, 20171 min readIt’s time to get real about omnichannel marketingThe billboard, television or email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes. These are...
Fahad HNov 30, 20172 min readironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interA new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
Fahad HNov 30, 20172 min readironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interA new mobile format from ironSource, a mobile monetization and marketing technology company based in Tel Aviv, Israel, puts a playable...
