New report: Brands set budgets and expectations for GDPR compliance
A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
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New report: Brands set budgets and expectations for GDPR compliance
A new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
Net pioneers tell FCC: ‘You don’t understand how the internet works’
A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...
Net pioneers tell FCC: ‘You don’t understand how the internet works’
A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...
CMOs should be measured by their results, not their spend
headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
CMOs should be measured by their results, not their spend
headline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
DeepIntent decides to take on the Russian ad army
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
DeepIntent decides to take on the Russian ad army
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
How to increase database integrity to crush your 2018 targets
We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...
How to increase database integrity to crush your 2018 targets
We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Reddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...
Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Marketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
For four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
4 ways retailer-brand relationships will change in 2018
Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...
4 ways retailer-brand relationships will change in 2018
Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...
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