Fahad HDec 13, 20171 min readNew report: Brands set budgets and expectations for GDPR complianceA new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
Fahad HDec 13, 20171 min readNew report: Brands set budgets and expectations for GDPR complianceA new study from Forrester supports the idea that brands doing business in Europe are making a concerted effort to comply with the...
Fahad HDec 13, 20171 min readNet pioneers tell FCC: ‘You don’t understand how the internet works’A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...
Fahad HDec 13, 20171 min readNet pioneers tell FCC: ‘You don’t understand how the internet works’A possible screen if net neutrality is overturned. If there were a Mount Rushmore of internet pioneers, it would certainly contain the...
Fahad HDec 12, 20171 min readCMOs should be measured by their results, not their spendheadline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
Fahad HDec 12, 20171 min readCMOs should be measured by their results, not their spendheadline on their latest CMO budget research report. Kudos to Gartner for continuing to track the growth of CMO technology spend and to...
Fahad HDec 12, 20171 min readDeepIntent decides to take on the Russian ad armyIf you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
Fahad HDec 12, 20171 min readDeepIntent decides to take on the Russian ad armyIf you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
Fahad HDec 11, 20171 min readHow to increase database integrity to crush your 2018 targetsWe know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...
Fahad HDec 11, 20171 min readHow to increase database integrity to crush your 2018 targetsWe know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline and revenue effort. However,...
Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 8, 20171 min readReddit now lets brands publish to subreddits, manage private messages thru SprinklrReddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Fahad HDec 8, 20171 min readReddit now lets brands publish to subreddits, manage private messages thru SprinklrReddit is making it easier for brands to manage their presence on its platform. Through a deal with social marketing platform Sprinklr,...
Fahad HDec 7, 20171 min readHere’s what marketers really want for Christmas: 3 tips for building a better approach to dataMarketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...
Fahad HDec 7, 20171 min readHere’s what marketers really want for Christmas: 3 tips for building a better approach to dataMarketers are drowning in spreadsheets, especially marketers who are overseeing performance campaigns. Even those who have sophisticated...
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 7, 20171 min readTwitter’s ad business has shrunk, but ad buyers say it’s stabilizedFor four consecutive quarters, Twitter’s advertising revenue has declined year over year. But Twitter’s ad business isn’t in a free fall...
Fahad HDec 6, 20171 min read4 ways retailer-brand relationships will change in 2018Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...
Fahad HDec 6, 20171 min read4 ways retailer-brand relationships will change in 2018Amazon (and now other retailers) are continuously adjusting just about everything regarding the shopping experience based on customer...
