2017: The year in martech
After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human....
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2017: The year in martech
After so many years of teases, we might as well call it. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human....
The 2018 ad tech predictions you didn’t expect to see
Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t...
The 2018 ad tech predictions you didn’t expect to see
Well, I’m not that guy and these aren’t those predictions. While I’m confident that digital ad tech and martech are here to stay, I can’t...
2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...
2017: The year in social media
Social media scrutiny Social media has been in the spotlight for years; in 2017 it went under the microscope. Scrutiny surrounding...
Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
According to a survey published by search marketing software platform Conductor, 68 percent of marketing executives say they plan to...
Digital advertising 2017: A year of reckoning in review
Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Digital advertising 2017: A year of reckoning in review
Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Janrain launches Identity Groups for consumers
Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider...
Janrain launches Identity Groups for consumers
Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider...
GDPR won’t kill you. It’ll make you stronger
In the last 20 years, there have been a lot of these challenges that have turned into real opportunities. If you practice B2B marketing...
GDPR won’t kill you. It’ll make you stronger
In the last 20 years, there have been a lot of these challenges that have turned into real opportunities. If you practice B2B marketing...
2017: The year identity changed everything
Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,...
2017: The year identity changed everything
Facebook-Google duopoly grew even more powerful, raking in half of global ad revenues this year, and more than 60 percent in the US,...
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