Fahad HDec 29, 20171 min readThree things marketers must do to better serve customers in 2018The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer...
Fahad HDec 29, 20171 min readThree things marketers must do to better serve customers in 2018The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer...
Fahad HDec 29, 20171 min readHow agencies are adapting to continued pressures on their business modelThe modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent...
Fahad HDec 29, 20171 min readHow agencies are adapting to continued pressures on their business modelThe modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent...
Fahad HDec 29, 20171 min readIt’s not the trend that you need to watch for. It’s the trend inside the trend.It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...
Fahad HDec 29, 20171 min readIt’s not the trend that you need to watch for. It’s the trend inside the trend.It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...
Fahad HDec 28, 20171 min readWe’re already seeing the fallout from Apple’s war on cookiesThe predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...
Fahad HDec 28, 20171 min readWe’re already seeing the fallout from Apple’s war on cookiesThe predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only...
Fahad HDec 27, 20171 min readRight behind the GDPR, there’s the ePrivacy RegulationIf your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR...
Fahad HDec 27, 20171 min readRight behind the GDPR, there’s the ePrivacy RegulationIf your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR...
Fahad HDec 27, 20171 min read2017: The year in B2B marketing innovationFor those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines...
Fahad HDec 27, 20171 min read2017: The year in B2B marketing innovationFor those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines...
Fahad HDec 26, 20171 min readGetting to know your B2B tech buyerI recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding...
Fahad HDec 26, 20171 min readGetting to know your B2B tech buyerI recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding...
Fahad HDec 22, 20171 min readGame over: The death of the sales funnel and leveling up attributionIt’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely...
Fahad HDec 22, 20171 min readGame over: The death of the sales funnel and leveling up attributionIt’s game over for the traditional customer journey. Today’s consumer has fragmented the ancestral sales funnel by wandering freely...
Fahad HDec 22, 20171 min readHow marketers will take their social spend more seriously in 2018Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...
Fahad HDec 22, 20171 min readHow marketers will take their social spend more seriously in 2018Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers...
Fahad HDec 22, 20171 min readWhat is the future of artificial intelligence?many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson,...
Fahad HDec 22, 20171 min readWhat is the future of artificial intelligence?many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson,...
