Fahad HJan 11, 20181 min readWhat are you putting on the front burner? B2B marketing predictions and recommendations for 2018More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
Fahad HJan 11, 20181 min readWhat are you putting on the front burner? B2B marketing predictions and recommendations for 2018More than ever before, we’re seeing our clients’ sales teams looking to marketing as a key collaborator. And marketing is responding by...
Fahad HJan 10, 20181 min readSteelHouse adds Connected TVSelf-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...
Fahad HJan 10, 20181 min readSteelHouse adds Connected TVSelf-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...
Fahad HJan 9, 20181 min readMarketers, here are some blockchain terms you might want to knowPerhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...
Fahad HJan 9, 20181 min readMarketers, here are some blockchain terms you might want to knowPerhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...
Fahad HJan 9, 20181 min readTo comply with GDPR, BlueVenn is having to reimagine itselfFor Consumer Data Platform BlueVenn, the upcoming General Data Protection Regulation (GDPR) means it has to think like a company that...
Fahad HJan 9, 20181 min readTo comply with GDPR, BlueVenn is having to reimagine itselfFor Consumer Data Platform BlueVenn, the upcoming General Data Protection Regulation (GDPR) means it has to think like a company that...
Fahad HJan 8, 20181 min readSo, what’s it like to be a CMO of a marketing-focused business?But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...
Fahad HJan 8, 20181 min readSo, what’s it like to be a CMO of a marketing-focused business?But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...
Fahad HJan 8, 20181 min readA new AI-powered Chrome extension judges content on its ‘trustworthiness’An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...
Fahad HJan 8, 20181 min readA new AI-powered Chrome extension judges content on its ‘trustworthiness’An artificial intelligence company has launched what it says is the first autonomous AI tool for determining the “trustworthiness” of a...
Fahad HJan 6, 20181 min readNeed a New Year’s resolution? Ask your sales teamNow, this isn’t a kumbaya session on “sales-marketing alignment” or a lecture on “breaking silos.” It’s a reality check for those of us...
Fahad HJan 6, 20181 min readNeed a New Year’s resolution? Ask your sales teamNow, this isn’t a kumbaya session on “sales-marketing alignment” or a lecture on “breaking silos.” It’s a reality check for those of us...
Fahad HJan 5, 20181 min readMadison Logic becomes bidirectional with marketing automation by integrating with MarketoNew York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and...
Fahad HJan 5, 20181 min readMadison Logic becomes bidirectional with marketing automation by integrating with MarketoNew York City-based Madison Logic tracks “intent signals” from corporate users — as well as technographics, cross-device IDs and...
Fahad HJan 4, 20181 min readPersonalization & machine learning in 2018: From comms to contentPersonalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...
Fahad HJan 4, 20181 min readPersonalization & machine learning in 2018: From comms to contentPersonalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...
Fahad HJan 4, 20181 min readNew report: Customer Data Platforms doubled over last yearIn 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer...
Fahad HJan 4, 20181 min readNew report: Customer Data Platforms doubled over last yearIn 2013, analyst David Raab described a new category of marketing data firms as Customer Data Platforms (CDPs). This week, his Customer...
