Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...
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Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
DoubleClick Bid Manager testing features to improve digital & TV campaign coordination
Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...
Here are 9 misconceptions about GDPR
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here...
Here are 9 misconceptions about GDPR
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here...
EverString focuses on data accuracy with its new Data Platform
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and...
EverString focuses on data accuracy with its new Data Platform
Predictive analytics firms like EverString use computer models to make predictions about which businesses might buy your B2B products and...
Twitter gives developers full access to its entire archive of tweets
TechCrunch reported today. The new Full-Archive Search is the latest API to provide increasingly broader access to archives since Twitter...
Twitter gives developers full access to its entire archive of tweets
TechCrunch reported today. The new Full-Archive Search is the latest API to provide increasingly broader access to archives since Twitter...
3 tips to make every martech implementation a success
But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new...
3 tips to make every martech implementation a success
But with the growth of technology in marketing come the challenges of martech implementations. Marketers are constantly installing new...
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...
Innovid partners with mobile ad platforms to upgrade VAST
The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...
Innovid partners with mobile ad platforms to upgrade VAST
The VAST video ad format is used widely, but it lacks some features that marketers crave. Key among them: It doesn’t readily support...
Conversica expands channels, markets with Intelligens acquisition
This week, AI conversational firm Conversica is expanding its channels and its market with the acquisition of Santiago, Chile-based...
Conversica expands channels, markets with Intelligens acquisition
This week, AI conversational firm Conversica is expanding its channels and its market with the acquisition of Santiago, Chile-based...
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
The Consumer Electronics Show in Las Vegas each January has become the kickoff event for the advertising industry’s year. Following this...
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