Phy’s new platform generates dynamic landing content from standard QR codes
Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it...
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Phy’s new platform generates dynamic landing content from standard QR codes
Phy is out this week with a new QR-based platform for dynamically generated pages of linked previews. Called Multi-Action QR Codes, it...
Walmart buys a VR company on its way to invent ‘contextual commerce’
Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual...
Walmart buys a VR company on its way to invent ‘contextual commerce’
Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual...
Marketers have one main question to answer when it comes to AR
RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be...
Marketers have one main question to answer when it comes to AR
RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be...
GroundTruth launches new self-service mobile-location ad-buying platform
GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first...
GroundTruth launches new self-service mobile-location ad-buying platform
GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first...
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to...
Stop making the same mistakes: Preventing a ‘Groundhog Day’ scenario
I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to...
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized
New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized
New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...
Blockmetry launches its GDPR-friendly web traffic software
The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...
Blockmetry launches its GDPR-friendly web traffic software
The upcoming General Data Protection Regulation (GDPR) is driving innovation on many fronts. This week, a new approach is being launched...
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...
We’ve got omnichannel all wrong
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...
We’ve got omnichannel all wrong
About six years ago, our industry was subjected to yet another buzzword: omnichannel. Specific to marketing, the term caused more...
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