Fahad HFeb 12, 20181 min readPixability guarantees YouTube brand safety for advertisersKaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...
Fahad HFeb 12, 20181 min readPixability guarantees YouTube brand safety for advertisersKaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...
Fahad HFeb 12, 20181 min readIAB’s first publication on blockchain in advertising paints an optimistic pictureIn a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
Fahad HFeb 12, 20181 min readIAB’s first publication on blockchain in advertising paints an optimistic pictureIn a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
Fahad HFeb 12, 20181 min readIAB publishes GDPR advice for advertisers who use OpenRTBGDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...
Fahad HFeb 12, 20181 min readIAB publishes GDPR advice for advertisers who use OpenRTBGDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...
Fahad HFeb 9, 20181 min readTwitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...
Fahad HFeb 9, 20181 min readTwitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...
Fahad HFeb 9, 20181 min readDoes trust matter more than growth? Salesforce’s Benioff thinks so.I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Fahad HFeb 9, 20181 min readDoes trust matter more than growth? Salesforce’s Benioff thinks so.I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Fahad HFeb 9, 20183 min readGoing beyond Super Bowl engagement metrics to find what consumers really thinkAnd besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Fahad HFeb 9, 20183 min readGoing beyond Super Bowl engagement metrics to find what consumers really thinkAnd besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Fahad HFeb 9, 20181 min readAdobe keeps Sensei busy with new content assignmentsThe Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new...
Fahad HFeb 9, 20181 min readAdobe keeps Sensei busy with new content assignmentsThe Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new...
Fahad HFeb 9, 20181 min readLed by TapCommerce founders, startup Attentive launches SMS/MMS marketing platformA New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
Fahad HFeb 9, 20181 min readLed by TapCommerce founders, startup Attentive launches SMS/MMS marketing platformA New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
Fahad HFeb 8, 20181 min readThere is no ‘I’ in successful ABMIt reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Fahad HFeb 8, 20181 min readThere is no ‘I’ in successful ABMIt reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Fahad HFeb 8, 20181 min readSnap back: How Snapchat’s ad automation boosted its business in Q4 2017The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...
Fahad HFeb 8, 20181 min readSnap back: How Snapchat’s ad automation boosted its business in Q4 2017The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...
