Pixability guarantees YouTube brand safety for advertisers
Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...
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Pixability guarantees YouTube brand safety for advertisers
Kaspars Grinvalds / Shutterstock.com In response to repeated brand safety flare ups on YouTube over the past year, Pixability has...
IAB’s first publication on blockchain in advertising paints an optimistic picture
In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
IAB’s first publication on blockchain in advertising paints an optimistic picture
In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...
IAB publishes GDPR advice for advertisers who use OpenRTB
GDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...
IAB publishes GDPR advice for advertisers who use OpenRTB
GDPR), the Interactive Advertising Bureau (IAB) Tech Lab has announced the release of GDPR guidance for OpenRTB and a GDPR technical...
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
Twitter’s business is like a seesaw. One side goes up and, as if by design, the other side goes down. In the fourth quarter of 2017,...
Does trust matter more than growth? Salesforce’s Benioff thinks so.
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Does trust matter more than growth? Salesforce’s Benioff thinks so.
I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about...
Going beyond Super Bowl engagement metrics to find what consumers really think
And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Going beyond Super Bowl engagement metrics to find what consumers really think
And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...
Adobe keeps Sensei busy with new content assignments
The Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new...
Adobe keeps Sensei busy with new content assignments
The Adobe Sensei logo Adobe is adding more responsibilities to Sensei’s job description, announcing this week a variety of new...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out this week with a new...
There is no ‘I’ in successful ABM
It reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
There is no ‘I’ in successful ABM
It reminded me a lot of what we see in the account-based marketing (ABM) practice at our company. Within leading practitioner groups,...
Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...
Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
The equation is almost too simple: If Snapchat can make it easier for people to use its app, more people will use it. And if more people...
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