Fahad HFeb 20, 20181 min readDigital billboards in the UK will today start showing hacking attemptsA digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
Fahad HFeb 20, 20181 min readDigital billboards in the UK will today start showing hacking attemptsA digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
Fahad HFeb 20, 20181 min readBelgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rulordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Fahad HFeb 20, 20181 min readBelgian court to fine Facebook up to $125 million if it doesn’t comply with latest privacy rulordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
Fahad HFeb 19, 20181 min readNew survey by people-based marketer Viant promotes marketing to identified usersWhat will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...
Fahad HFeb 19, 20181 min readNew survey by people-based marketer Viant promotes marketing to identified usersWhat will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...
Fahad HFeb 19, 20181 min readForrester report: About a third of companies say they’re ready for GDPR but may not beWith the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
Fahad HFeb 19, 20181 min readForrester report: About a third of companies say they’re ready for GDPR but may not beWith the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
Fahad HFeb 16, 20181 min readHow to build a better marketing strategy using new technologies available todayThere was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
Fahad HFeb 16, 20181 min readHow to build a better marketing strategy using new technologies available todayThere was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
Fahad HFeb 16, 20181 min readThinfilm’s NFC-enabled magnets let Campari customers reorder from their fridgeNear-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...
Fahad HFeb 16, 20181 min readThinfilm’s NFC-enabled magnets let Campari customers reorder from their fridgeNear-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...
Fahad HFeb 16, 20181 min readKantara Initiative is out with a new version of its user data access specsWhile the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the...
Fahad HFeb 16, 20181 min readKantara Initiative is out with a new version of its user data access specsWhile the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the...
Fahad HFeb 16, 20181 min readLiveRamp moves into B2B data with purchase of Pacific Data PartnersLiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing...
Fahad HFeb 16, 20181 min readLiveRamp moves into B2B data with purchase of Pacific Data PartnersLiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing...
Fahad HFeb 16, 20181 min readThe Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s train“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
Fahad HFeb 16, 20181 min readThe Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s train“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
Fahad HFeb 15, 20182 min readBranch rolls out Universal Ads across mobile, web and native appsCan an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Fahad HFeb 15, 20182 min readBranch rolls out Universal Ads across mobile, web and native appsCan an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
