Digital billboards in the UK will today start showing hacking attempts
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...
ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
ordered Facebook to stop tracking people without their consent and to delete all the data on non-Facebook users that it said was...
What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...
What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...
With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
With the launch of the General Data Protection Regulation (GDPR) only about a hundred days away, a key question is how many companies are...
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into...
Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...
Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...
While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the...
While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the...
LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing...
LiveRamp’s IdentityLink utilizes millions of anonymized, cross-channel profiles of consumers for the targeting of ads and other marketing...
“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
“It is a new day for marketers, and things are changing rapidly,” says the CMO, “I know how confusing the marketing technology and...
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...
Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...