Fahad HMar 15, 20194 min readDigital out-of-home advertising is fracturing into many channelsDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon...
Fahad HMar 15, 20194 min readDigital out-of-home advertising is fracturing into many channelsDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon...
Fahad HMar 14, 20192 min readIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Fahad HMar 14, 20192 min readIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Fahad HMar 13, 20192 min readWW employs Alexa, Google Home to help customers stick with their diet plansMarketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed...
Fahad HMar 13, 20192 min readWW employs Alexa, Google Home to help customers stick with their diet plansMarketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed...
Fahad HMar 13, 20192 min readAmazon’s streamlines DSP usability as it continues ad biz ramp upAmazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Fahad HMar 13, 20192 min readAmazon’s streamlines DSP usability as it continues ad biz ramp upAmazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Fahad HMar 13, 20193 min readDevelopers love Agile, but is it right for content marketing?Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
Fahad HMar 13, 20193 min readDevelopers love Agile, but is it right for content marketing?Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
Fahad HMar 12, 20192 min readPersado shares word-choice lessons from its AI-authoring platformNew York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message...
Fahad HMar 12, 20192 min readPersado shares word-choice lessons from its AI-authoring platformNew York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message...
Fahad HMar 11, 20195 min readWhat are the job responsibilities of marketing technology management?MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...
Fahad HMar 11, 20195 min readWhat are the job responsibilities of marketing technology management?MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...
Fahad HMar 11, 20192 min readIn-store apps are now rated like products, Forrester report findsFor physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps?...
Fahad HMar 11, 20192 min readIn-store apps are now rated like products, Forrester report findsFor physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps?...
Fahad HMar 6, 20193 min readHow startup Highland Math aims to improve the data marketMarketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the...
Fahad HMar 6, 20193 min readHow startup Highland Math aims to improve the data marketMarketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the...
Fahad HMar 5, 20192 min readMarketers less concerned about data tech, IAB annual report findsThere is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The...
Fahad HMar 5, 20192 min readMarketers less concerned about data tech, IAB annual report findsThere is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The...
