Digital out-of-home advertising is fracturing into many channels
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon...
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Digital out-of-home advertising is fracturing into many channels
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
WW employs Alexa, Google Home to help customers stick with their diet plans
Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed...
WW employs Alexa, Google Home to help customers stick with their diet plans
Marketers of the weight loss program from WW — the company previously known as Weight Watchers — can now pitch a new angle: voice-managed...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Developers love Agile, but is it right for content marketing?
Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
Developers love Agile, but is it right for content marketing?
Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
Persado shares word-choice lessons from its AI-authoring platform
New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message...
Persado shares word-choice lessons from its AI-authoring platform
New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message...
What are the job responsibilities of marketing technology management?
MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...
What are the job responsibilities of marketing technology management?
MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...
In-store apps are now rated like products, Forrester report finds
For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps?...
In-store apps are now rated like products, Forrester report finds
For physical retailers, an omnichannel strategy often includes a mobile app that can be used in-store. But how good are those apps?...
How startup Highland Math aims to improve the data market
Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the...
How startup Highland Math aims to improve the data market
Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the...
Marketers less concerned about data tech, IAB annual report finds
There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The...
Marketers less concerned about data tech, IAB annual report finds
There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The...
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