Oracle adds clouds for analytics, segmentation and loyalty
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience...
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Oracle adds clouds for analytics, segmentation and loyalty
Oracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience...
Time for brands to take customer data personally
according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for...
Time for brands to take customer data personally
according to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for...
How Salesforce and Demandbase are handling GDPR for B2B
To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
How Salesforce and Demandbase are handling GDPR for B2B
To get a sense of how B2B-oriented companies are responding to the upcoming General Data Protection Regulation (GDPR), we checked in with...
How the acceleration of AI will drive digital transformation: Automation and personalization
As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps...
How the acceleration of AI will drive digital transformation: Automation and personalization
As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps...
AppNexus gives up MRC accreditations
The accreditations were pulled in March after having been suspended in September 2017 “until compliance with requirements for General...
AppNexus gives up MRC accreditations
The accreditations were pulled in March after having been suspended in September 2017 “until compliance with requirements for General...
Survey: Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital...
Survey: Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...
9 steps you can take now to get prepared for GDPR
GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
9 steps you can take now to get prepared for GDPR
GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
Gartner offers first Magic Quadrant for Content Marketing tools
If you’re familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content...
Gartner offers first Magic Quadrant for Content Marketing tools
If you’re familiar with the term “content marketing,” don’t get too attached. According to the first Magic Quadrant report on Content...
Taboola launches Apple News-like service for Android
Taboola is out this week with an Apple News competitor — but for Android devices. The content discovery service is announcing a...
Taboola launches Apple News-like service for Android
Taboola is out this week with an Apple News competitor — but for Android devices. The content discovery service is announcing a...
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