Fahad HMay 14, 20181 min readGoogle to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withimultiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
Fahad HMay 14, 20181 min readGoogle to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withimultiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
Fahad HMay 11, 20181 min readBillboard-measuring Geopath enters the 21st century with new geolocation platformAs those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has...
Fahad HMay 11, 20181 min readBillboard-measuring Geopath enters the 21st century with new geolocation platformAs those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has...
Fahad HMay 11, 20181 min readUrban Airship adds first marketing platform support for the new Android Pay tickets and passesiPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Fahad HMay 11, 20181 min readUrban Airship adds first marketing platform support for the new Android Pay tickets and passesiPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Fahad HMay 10, 20181 min readFuel Cycle expands its audience research platform with launch of exchange for third-party toolsSince 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
Fahad HMay 10, 20181 min readFuel Cycle expands its audience research platform with launch of exchange for third-party toolsSince 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HMay 9, 20181 min readNanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solutionNanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Fahad HMay 9, 20181 min readNanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solutionNanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Fahad HMay 9, 20181 min readTwo kinds of video ads help break through the dilemma of interruptive marketingTwo ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Fahad HMay 9, 20181 min readTwo kinds of video ads help break through the dilemma of interruptive marketingTwo ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Fahad HMay 9, 20181 min readIAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of theBased on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Fahad HMay 9, 20181 min readIAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of theBased on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Fahad HMay 7, 20181 min readManaging martech relationships: Partnerships and agility in marketingmartech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Fahad HMay 7, 20181 min readManaging martech relationships: Partnerships and agility in marketingmartech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Fahad HMay 4, 20181 min readAugmented reality games: Will this summer’s releases be booms or busts?This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
Fahad HMay 4, 20181 min readAugmented reality games: Will this summer’s releases be booms or busts?This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
