Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withi
multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution withi
multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...
Billboard-measuring Geopath enters the 21st century with new geolocation platform
As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has...
Billboard-measuring Geopath enters the 21st century with new geolocation platform
As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has...
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
As GDPR approaches, marketers are moving away from their reliance on third-party data
GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution
Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon...
Two kinds of video ads help break through the dilemma of interruptive marketing
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
Two kinds of video ads help break through the dilemma of interruptive marketing
Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people...
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the
Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the
Based on a day I spent last week at the Interactive Advertising Bureau’s Newfronts — where online content providers highlight their new...
Managing martech relationships: Partnerships and agility in marketing
martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Managing martech relationships: Partnerships and agility in marketing
martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of this year. In this next phase of martech’s...
Augmented reality games: Will this summer’s releases be booms or busts?
This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
Augmented reality games: Will this summer’s releases be booms or busts?
This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
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