Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
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Human-computer interaction and digital advertising
Consumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
3 steps to mastering account-based measurement
The good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...
3 steps to mastering account-based measurement
The good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...
Why your media decisions matter for campaign location attribution
Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Why your media decisions matter for campaign location attribution
Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
LinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing...
Outbrain adds IAS integration to contextually shield for brand safety
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...
Outbrain adds IAS integration to contextually shield for brand safety
Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...
Dialpad buys TalkIQ and adds AI to UberConference and other services
Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...
Dialpad buys TalkIQ and adds AI to UberConference and other services
Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...
PulsePoint launches Genome to centralize data for healthcare advertising
PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
PulsePoint launches Genome to centralize data for healthcare advertising
PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
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