Fahad HMay 21, 20181 min readHuman-computer interaction and digital advertisingConsumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
Fahad HMay 21, 20181 min readHuman-computer interaction and digital advertisingConsumer interaction with content used to be a straightforward process. There was a simple set of delivery vehicles — print, radio,...
Fahad HMay 21, 20181 min readLightstreams seeks to solve a blockchain vulnerability: It’s too publicOne of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Fahad HMay 21, 20181 min readLightstreams seeks to solve a blockchain vulnerability: It’s too publicOne of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Fahad HMay 18, 20181 min readWhy Nike’s AR experiment for Facebook Messenger was a hit with its customersAt this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
Fahad HMay 18, 20181 min readWhy Nike’s AR experiment for Facebook Messenger was a hit with its customersAt this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
Fahad HMay 18, 20181 min readWFA demands that advertisers take actions that promote ‘a better marketing ecosystem’The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Fahad HMay 18, 20181 min readWFA demands that advertisers take actions that promote ‘a better marketing ecosystem’The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Fahad HMay 17, 20181 min read3 steps to mastering account-based measurementThe good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...
Fahad HMay 17, 20181 min read3 steps to mastering account-based measurementThe good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...
Fahad HMay 17, 20181 min readWhy your media decisions matter for campaign location attributionMarketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Fahad HMay 17, 20181 min readWhy your media decisions matter for campaign location attributionMarketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Fahad HMay 17, 20181 min readLinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-readyLinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing...
Fahad HMay 17, 20181 min readLinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-readyLinkedIn’s Sales Navigator is getting a refreshed lead page, new mobile account pages and more integrations with five new marketing...
Fahad HMay 17, 20181 min readOutbrain adds IAS integration to contextually shield for brand safetyContent discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...
Fahad HMay 17, 20181 min readOutbrain adds IAS integration to contextually shield for brand safetyContent discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...
Fahad HMay 17, 20181 min readDialpad buys TalkIQ and adds AI to UberConference and other servicesDialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...
Fahad HMay 17, 20181 min readDialpad buys TalkIQ and adds AI to UberConference and other servicesDialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...
Fahad HMay 17, 20181 min readPulsePoint launches Genome to centralize data for healthcare advertisingPulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
Fahad HMay 17, 20181 min readPulsePoint launches Genome to centralize data for healthcare advertisingPulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
